Business Intelligence

Business Intelligence (BI) is a set of theories, methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information for business purposes. BI can handle large amounts of information to help identify and develop new opportunities. (https://enterprisetechnologyconsultant.wordpress.com/2013/02/07/what-is-business-intelligence-bi/) Today, Business Intelligence is one of the most important issues in business firms such as business analysis because business intelligence plays an active role in companies' decision making processes. Every day, in companies, from the smallest unit to the largest one, numerous decisions are made in each department. The fastest way to make these decisions is to increase the size of the company from day to day. In other words, most companies use Business Intelligence to access and reach the information necessary to increase their profits further and succeed in their strategies, to store that information, and to store and analyze the stored information.In the past years, companies have been decided on the data obtained by data mining, but technology is getting more and more day by day and the data that we have are continuing to increase. Social media is one of the biggest share of data increase and emerging technology. Every day, every second through channels in social media, people produce and share countless content, such as videos, pictures, music and short stories. ‘We are Social' is a digital report about Internet use in the world for 2017 as it is every year. According to this report, in 2007, 3,773 billion people are using the internet all over the world. ( https://wearesocial.com/special-reports/digital-in-2017-global-overview) According to the research done, the worldwide data is increased by 50% every 3 years. Companies are having difficulty in preparing reports, processing and analyzing using raw data in such large data collection. In a fast-developing world, companies are demanding faster and more accurate decisions in a competitive environment, and to be able to adapt to change. Therefore, in order for the raw data to be useful information, there was a need for a method to adapt to new technologies and developments, with the exception of old methods, so that Business Intelligence emerged.With the increasing popularity of business intelligence, many professions have formed such as process analysis, process design, business management and data mining. These professions have differences according to the sectors, so the business intelligence system — must be prepared in a comprehensive and good way. In order to be able to prepare and apply in a good way;It is easy and fast to adapt according to the needs and each sector.It serves all departments in companies.Must have appropriate data models.Users should be able to report on their request at the appropriate time.Business Intelligence ApplicationsBusiness intelligence applications include business analytics, reporting, querying, decision support systems, forecasting and olap. In a competitive environment, each sector adds value and gives advantages to the company.Independent research firm Gartner publishes a list of market assessments each year in order to answer the most common business intelligence application by making assessments based on various criteria in the field of business intelligence and divides the list into four main segments. According to this, the most common and market leader is business intelligence applications; According to Gartner, leading business intelligence platform providers include: IBM, Oracle, SAP, SAS, Microstrategy, QlikTech, Information Builders. (http://tr.intellium.com.tr/kurumsal-performans-yonetimi/is-zekasi-nedir-ne-ise-yarar-en-yaygin-is-zekasi-uygulamalari-nelerdir/)For business intelligence applications; Need is determined Analyze: First, the decision-making styles of the companies are analyzed. The information that allows them to make quick decisions should pay attention. Also, how to present the information, such as a definable table or report.Technical solutions and architectural designs are madData warehouse is designed and data is managedAnalyzes are made on the data and the necessary reports are takenIt builds infrastructure and performs studies for large data.Useful InfoConversion ProcessDataData is raw data that can be quantified, classified and counted with the most general definition. In order for the information to be transformed into information, it is first collected and classified from media such as social media and newspapers. Once classified, the edited and processed data is transformed into useful information. For example, a list is created based on the employees' surnames and is stored for later use.InformationTransaction processing creates information. When information occurs, unnecessary information is set up. As a result of this arrangement unnecessary information is being taken, companies' decision making processes progress more quickly. At the same time information is the answer to questions such as who, where, when, how, what, how many. Information has a much richer content. Besides, there are processes such as formatting and editing in the information, while the data has a scattered structure. For example, a table can be created that analyzes the list sorted by employees' surnames and includes only the number of employees, genders, or ages. At this point, the average age of the employees of the company will be revealed, and here we will turn it into information.KnowledgeInformation wisely transformed with analysis, experimentation and interpretation. The concept of information is a more complex concept than data and informationKnowledge is information that is more specific, specialized, and interpreted than the information that comes from personal knowledge and experience with resources from information accumulation. (135) Knowledge must have a targeted, detailed and easily understandable format. How to answer the question. As a result, if it is desired that the information is useful, it must be communicated to the right person in the right place at the right time. If information is desired to be useful, that information must be related to the desired subject, correct, timely, incomplete, and accessible.WisdomWisdom is to act according to information and needs. Data, information and information are the results we have achieved at the end of the completed process. These results can be decided by making logical evaluations. It is the stage of discovering wisdom. Business Intelligence A Seminar Report on BUSINESS INTELLIGENCE Prepared by: Guided By: Arpan Solanki Prof. Yagnik A. Rathod 100410107063 Assistant professor TY C. E SVIT-VASAD Certificate Date: /11/12 This is to certify that Mr.Arpan Solanki ID No: 10- CEG-66En No. 100410107063 of programme Computer Engineering [Third Year,5th Semester] has satisfactorily completed his term work in course Seminar [150705] for the term ending in November,2012. Staff in-charge: Head of Department: Mr Yagnik A. Rathod Mrs Bijal Talati Asst. Professor HOD Computer EngineeringComputer Engineering C. E. DepartmentC. E. Department SARDAR VALLABHBHAI PATEL INSTITUTE OF TECHNOLOGY VASAD-388306, GUJARAT–INDIA ACKNOWLEDGEMENTEvery work owes its success to many people. Likewise, the successful completion of our Project Report could not have been possible without the co-ordination and support of our college SVIT. I am thankful to Mrs Bijal Talati (HOD of CE department) for his constant inspiration and valuable guidance which helped us to complete the Project satisfactorily. His inspirational remarks from time to time enabled us to complete the report in stipulated time period. He provides us needed help and facilities for carrying out test for our program.I am thankful to Mr Yagnik Rathod for constantly inspiring us and providing us required details and help on regular intervals, which helped us to reach our goal on time. I am also thankful to the whole Computer Department for their unbounded cooperation and support. ABSTRACT Business intelligence (BI) refers to computer-based techniques used in spotting, digging-out, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes.BI technologies provide historical, current, and predictive views of business operations. Common functions of business intelligence technologies are reporting, online analytical processing, analytics, data mining, business performance management, benchmarking, text mining, and predictive analytics. Business intelligence aims to support better business decision-making. Thus a BI system can be called a decision support system (DSS).Though the term business intelligence is sometimes used as a synonym for competitive intelligence, because they both support decision making, BI uses technologies, processes, and applications to analyze mostly internal, structured data and business processes while competitive intelligence gathers, analyzes and disseminates information with a topical focus on company competitors. INDEX CONTENTS PAGE NO. 1.Defination†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 2. History†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 3. Business Intelligence and Data Warehousing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 4. Business Intelligence Tools†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Fig 4. Architecture Of BI†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5. Success Factor Of Implemention†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 5. 1 Business Sponsership†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 5. 2 Business Needs†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 5. 3 Amount and Quality Of Availabel Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 6. User Aspect†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7. Market Place†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 7. 1 Industry-Specific†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 8. Semi-structured or Unstructured data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 8. 1 Semi-structured vs Unstructured data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 8. 2 Problems With Semi-structured or Unstructured data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 8. The Use Of Matadata†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 9. Uses and Examples BI†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 9. 1 Which Type Of Company Use It?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 9. 2 Examples Of BI†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 10. Benifits and Disadvantages†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 16 10. Benifits†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 10. 2 Disadvantages†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 16 11. Future†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 17 12. Conclusion †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 0 1. DEFINATION Business intelligence (BI) is the ability of an organization to collect, maintain, and organize knowledge. This produces large amounts of information that can help develop new opportunities. Identifying these opportunities, and implementing an effective strategy, can provide a competitive market advantage and long-term stability. [ The goal of modern business intelligence deployments is to support better business decision-making. Thus a BI system can be called decesion support system(DSS).Though the term business intelligence is sometimes a synonym for competative intelegence(because they both support decision making), BI uses technologies, processes, and applications to analyze mostly internal, structured data and business processes while competitive intelligence gathers, analyzes and disseminates information with a topical focus on company competitors. If understood broadly, business intelligence can include the s ubset of competitive intelligence. BI is broad category of applications, which include the activities of †¢ decision support systems query and reporting †¢ online analytical processing (OLAP) †¢ statistical analysis, forecasting, and data mining. 2. HISTORY In a 1958 article, IBM researcher Hans peter luhn used the term business intelligence. He defined intelligence as: â€Å"the ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal. † Business intelligence as it is understood today is said to have evolved from the decision support systems that began in the 1960s and developed throughout the mid-1980s.DSS originated in the computer-aided models created to assist with decesion making and planning. From DSS, data warehouses, Executive information system, OLAP and business intelligence came into focus beginning in the late 80s. In 1989, Howard Dresner proposed â€Å"business intelligence† as a n umbrella term to describe â€Å"concepts and methods to improve business decision making by using fact-based support systems. † It was not until the late 1990s that this usage was widespread. 3. BUSINESS INTELLIGENCE AND DATA WAREHOUSING Often BI applications use data gathered from a data ware house or data mart.However, not all data warehouses are used for business intelligence, nor do all business intelligence applications require a data warehouse. To distinguish between the concepts of business intelligence and data warehouses, Research often defines business intelligence in one of two ways: Using a broad defination: â€Å"Business Intelligence is a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and decision-making. When using this definition, business intelligence also includes technologies such as data integration , data quality, data warehousing, master data management, text and content analytics, and many others that the market sometimes lumps into the information management segment. Therefore, Forrester refers to data preparation and data usage as two separate, but closely linked segments of the business intelligence architectural stack. Forrester defines the latter, narrower business intelligence market as, â€Å"†¦ referring to just the top layers of the BI architectural stack such as reporting, analytics and dashbord. 4. BUSINESS INTELLIGENCE TOOLS Operational Data Source: Business Intelligence system collects data from various sources including operation database, ERP, legacy apps, external database and etc. ETL tools (Extract, Transform, Load) are used to pull data from source database, transform the data so that it is compatible with the data warehouse and then load it into data warehouse. A Data Warehouse is a â€Å"Subject-Oriented, Integrated, Time-Variant, Nonvolatile coll ection of data in support of decision making†.Data Warehouses tend to have these distinguishing features: (1) Use a subject oriented dimensional data model; (2) Contain publishable data from potentially multiple sources and; (3) Contain integrated reporting tools. A data mart is a repository of data gathered from operational data and other sources that is designed to serve a particular community of knowledge workers. The data may derive from an enterprise-wide database or data warehouse or be more specialized. A data mart is a repository of data gathered from operational data and other sources that is designed to serve a particular community of knowledge workers.The data may derive from an enterprise-wide database or data warehouse or be more specialized. Literally, On-Line Analytical Processing. Designates a category of applications and technologies that allow the collection, storage, manipulation and reproduction of multidimensional data, with the goal of analysis. * A pivot table is a great reporting tool that allows for â€Å"slicing and dicing† data. * REPORT: It gives brief report about output Business Intelligence ETL tools Data Warehouse Marketing Data Mart Finance Data Mart Distribution Data Mart BI OLAP ReportsPivot Table Data gethered FIG 4. ARCHITECTURE OF BI 5. SUCCESS FACTOR OF IMPLEMENTATION Before implementing a BI solution, it is worth taking different factors into consideration before proceeding. According to Kimball et al. , these are the three critical areas that you need to assess within your organization before getting ready to do a BI project: 1. The level of commitment and sponsorship of the project from senior management 2. The level of business need for creating a BI implementation 3. The amount and quality of business data available . 1: BUSINESS SPONSERSHIP The commitment and sponsorship of senior management is according to Kimball et al. , the most important criteria for assessment. This is because having strong manage ment backing helps overcome shortcomings elsewhere in the project. However, as Kimball et al. state: â€Å"even the most elegantly designed DW/BI system cannot overcome a lack of business [management] sponsorship†. It is important that management personnel who participate in the project have a vision and an idea of the benefits and drawbacks of implementing a BI system.The best business sponsor should have organizational clout and should be well connected within the organization. It is ideal that the business sponsor is demanding but also able to be realistic and supportive if the implementation runs into delays or drawbacks. The management sponsor also needs to be able to assume accountability and to take responsibility for failures and setbacks on the project. Support from multiple members of the management ensures the project does not fail if one person leaves the steering group.However, having many managers work together on the project can also mean that there are several different interests that attempt to pull the project in different directions, such as if different departments want to put more emphasis on their usage. This issue can be countered by an early and specific analysis of the business areas that benefit the most from the implementation. All stakeholders in project should participate in this analysis in order for them to feel ownership of the project and to find common ground.Another management problem that should be encountered before start of implementation is if the business sponsor is overly aggressive. If the management individual gets carried away by the possibilities of using BI and starts wanting the DW or BI implementation to include several different sets of data that were not included in the original planning phase. However, since extra implementations of extra data may add many months to the original plan, it's wise to make sure the person from management is aware of his actions. 5. 2: BUSINESS NEEDSBecause of the close rela tionship with senior management, another critical thing that must be assessed before the project begins is whether or not there is a business need and whether there is a clear business benefit by doing the implementation. [15] The needs and benefits of the implementation are sometimes driven by competition and the need to gain an advantage in the market. Another reason for a business-driven approach to implementation of BI is the acquisition of other organizations that enlarge the original organization it can sometimes be beneficial to implement DW or BI in order to create more oversight.Companies that implement BI are often large, multinational organizations with diverse subsidiaries. A well-designed BI solution provides a consolidated view of key business data not available anywhere else in the organization, giving management visibility and control over measures that otherwise would not exist. 5. 3: AMOUNT AND QUALITY OF AVAILABLE DATA Without good data, it does not matter how goo d the management sponsorship or business-driven motivation is. Without proper data, or with too little quality data, any BI implementation fails. Before implementation it is a ood idea to do data profiling. This analysis identifies the â€Å"content, consistency and structure †of the data. This should be done as early as possible in the process and if the analysis shows that data is lacking, put the project on the shelf temporarily while the IT department figures out how to properly collect data. When planning for business data and business intelligence requirements, it is always advisable to consider specific scenarios that apply to a particular organization, and then select the business intelligence features best suited for the scenario.Often, scenarios revolve around distinct business processes, each built on one or more data sources. These sources are used by features that present that data as information to knowledge workers, who subsequently act on that information. The business needs of the organization for each business process adopted correspond to the essential steps of business intelligence. These essential steps of business intelligence includes but not limited to: 1. Go through business data sources in order to collect needed data 2.Convert business data to information and present appropriately 3. Query and analyze data 4. Act on those data collected 6. USER ASPECT Some considerations must be made in order to successfully integrate the usage of business intelligence systems in a company. Ultimately the BI system must be accepted and utilized by the users in order for it to add value to the organization. If the usability of the system is poor, the users may become frustrated and spend a considerable amount of time figuring out how to use the system or may not be able to really use the system.If the system does not add value to the users? mission, they simply don't use it. To increase user acceptance of a BI system, it can be advisable to con sult business users at an early stage of the DW/BI lifecycle, for example at the requirements gathering phase. This can provide an insight into the business process and what the users need from the BI system. There are several methods for gathering this information, such as questionnaires and interview sessions. When gathering the requirements from the business users, the localIT department should also be consulted in order to determine to which degree it is possible to fulfill the business's needs based on the available data. Taking on a user-centered approach throughout the design and development stage may further increase the chance of rapid user adoption of the BI system. Besides focusing on the user experience offered by the BI applications, it may also possibly motivate the users to utilize the system by adding an element of competition. Kimball suggests implementing a function on the business intellegence website where reports on system usage can be found.By doing so, manager s can see how well their departments are doing and compare themselves to others and this may spur them to encourage their staff to utilize the BI system even more. In a 2007 article, H. J. Watson gives an example of how the competitive element can act as an incentive. ] Watson describes how a large call centre implemented performance dashboards for all call agents, with monthly incentive bonuses tied to performance metrics. Also, agents could compare their performance to other team members. The implementation of this type of performance measurement and competition significantly improved agent performance.BI chances of success can be improved by involving senior management to help make BI a part of the organizational culture, and by providing the users with necessary tools, training, and support. Training encourages more people to use the BI application. Providing user support is necessary to maintain the BI system and resolve user problems. User support can be incorporated in many w ays, for example by creating a website. The website should contain great content and tools for finding the necessary information. Furthermore, helpdesk support can be used. The help desk can be manned by power users or the DW/BI project team. . MARKET PLACE There are a number of business intelligence vendors, often categorized into the remaining independent â€Å"pure-play† vendors and consolidated â€Å"megavendors† that have entered the market through a recent trend of acquisitions in the BI industry. Some companies adopting BI software decide to pick and choose from different product offerings (best-of-breed) rather than purchase one comprehensive integrated solution (full-service). 7. 1:INDUSTRY-SPECIFIC Specific considerations for business intelligence systems have to be taken in some sectors such as government, banking, hospitality, hotel chain.The information collected by banking institutions and analyzed with BI software must be protected from some groups or in dividuals, while being fully available to other groups or individuals. Therefore BI solutions must be sensitive to those needs and be flexible enough to adapt to new regulations and changes to existing law. 8. SEMI-STRUCTURED OR UNSTRUCTURED DATA Businesses create a huge amount of valuable information in the form of e-mails, memos, notes from call-centers, news, user groups, chats, reports, web-pages, presentations, image-files, video-files, and marketing material and news.According to Merrill Lynch, more than 85% of all business information exists in these forms. These information types are called either semi-structured or unstructured data. However, organizations often only use these documents once. The management of semi-structured data is recognized as a major unsolved problem in the information technology industry. According to projections from Gartner (2003), white collar workers spend anywhere from 30 to 40 percent of their time searching, finding and assessing unstructured d ata.BI uses both structured and unstructured data, but the former is easy to search, and the latter contains a large quantity of the information needed for analysis and decision making. Because of the difficulty of properly searching, finding and assessing unstructured or semi-structured data, organizations may not draw upon these vast reservoirs of information, which could influence a particular decision, task or project. This can ultimately lead to poorly informed decision making.Therefore, when designing a business intelligence/DW-solution, the specific problems associated with semi-structured and unstructured data must be accommodated for as well as those for the structured data 8. 1: SEMI-STRUCTURED VS UNSTRUCTURED DATA Unstructured and semi-structured data have different meanings depending on their context. In the context of relational database systems, unstructured data cannot be stored in predictably ordered colums and rows. One type of unstructured data is typically stored in a BLOB(binary large object), a catch-all data type available in most relation database management systems.Unstructured data may also refer to irregularly or randomly repeated column patterns that vary from row to row within each file or document. Many of these data types, however, like e-mails, word processing text files, PPTs, image-files, and video-files conform to a standard that offers the possibility of metadata. Metadata can include information such as author and time of creation, and this can be stored in a relational database. Therefore it may be more accurate to talk about this as semi-structured documents or data, but no specific consensus seems to have been reached.Unstructured data can also simply be the knowledge that business users have about future business trends. Business forecasting naturally aligns with the BI system because business users think of their business in aggregate terms. Capturing the business knowledge that may only exist in the minds of business u sers provides some of the most important data points for a complete BI solution. 8. 2: PROBLEMS WITH SEMI-STRUCTURED OR UNSTRUCTURED DATA There are several challenges to developing BI with semi-structured data. According to Inmon ; Nesavich, some of those are: 1.Physically accessing unstructured textual data – unstructured data is stored in a huge variety of formats. 2. Terminology– Among researchers and analysts, there is a need to develop a standardized terminology. 3. Volume of data – As stated earlier, up to 85% of all data exists as semi-structured data. Couple that with the need for word-to-word and semantic analysis. 4. Searchability of unstructured textual data – A simple search on some data, e. g. apple, results in links where there is a reference to that precise search term. (Inmon ; Nesavich, 2008)[25] gives an example: â€Å"a search is made on the term felony.In a simple search, the term felony is used, and everywhere there is a reference to felony, a hit to an unstructured document is made. But a simple search is crude. It does not find references to crime, arson, murder, embezzlement, vehicular homicide, and such, even though these crimes are types of felonies. † 8. 3: THE USE OF MATADATA To solve problems with searchability and assessment of data, it is necessary to know something about the content. This can be done by adding context through the use of metedataMany systems already capture some metadata (e. g. filename, author, size, etc. , but more useful would be metadata about the actual content – e. g. summaries, topics, people or companies mentioned. Two technologies designed for generating metadata about content are automatic catagorision and information extraction. 9. USES AND EXAMPLES OF BI 9. 1 WHICH TYPE OF COMPANY USE IT? * Hotel/restaurant chain. They use for prediction of menu,from that they know that which dishes customer wants regularly or ocasanaly,they know that which restaurant not work ing properly and which in lost so they will close that and they know that which restaurant in profit so they expand it. Food chain/Retail stores They use BI tool for better market place. they use it for better supply chain management and efficient transportation and warehousing. By this tool authority knows about stocks in warehouse, which product have good response at which shop so provide a better stock their. they know about various product stock by just clicking away not to check for it. Wall mart, Relience fresh use business intelligence. For better profit and selling. 9. 2 EXAMPLES OF BI : 1 . Microsoft business intelligence 2. pantaho 3. oracle business intelligence 10.BENIFITS AND DISADVANTAGES 10. 1 BENIFITS 1. Continuous improvement of design making capabilities used to increase revenue ; reduce cost 2. Better tools for knowledge worker 3. Leverage the amount of captured transactions ; operation data 4. Multidimensional analysis 5. Ad-hoc status reporting ; what-if scenari os 6. Intuitive user interface 7. Customer behavior 8. Sales force analysis 9. Market ; customer penetration 10. Product ; service life cycle analysis 11. Budgeting ; planning 12. Business performance 13. Customer click stream information 4. Integration of traditional business ; e-business 15. HR performance evaluation 16. Compression analysis 17. Workforce planning ; optimization 10. 2 DISADVANTAGES : 1. Cost 2. Pilling of historical data 3. Complexity 4. Limited use 11. FUTURE A 2009 Gartner paper predicted these developments in the business intelligence market: * Because of lack of information, processes, and tools, through 2012, more than 35 percent of the top 5,000 global companies regularly fail to make insightful decisions about significant changes in their business and markets. By 2012, business units will control at least 40 percent of the total budget for business intelligence. * By 2012, one-third of analytic applications applied to business processes will be delivered th rough coarse graind application mashups. A 2009 Information Management special report predicted the top BI trends: â€Å"cloud computing, social networking, data visulization, mobili BI, predictive analitic, cloud compiting and multitouch. † Other business intelligence trends include the following:

Genogram Paper

In the midst of memories within a person’s childhood, one cannot truly find out everything at a young age. Using a genogram however, allows me to figure out more about my family. Surprisingly, I found out so much about my roots that I never knew before. I also noticed a few health patterns and relationships I never knew where there. Nevertheless, I wanted to include my cousins but that would take more time and a few more paper. Let me take you on my journey in finding out what’s within my family. So I begin with my grandparents from both my mother and father’s side.My grandparents from my mother’s side both are in heaven. Interestingly enough they both passed on the 17th which is interesting; they were also a few years apart in age! I asked my mother if my grandparents had ancestors from places other than Dominican Republic; she stated my grandfather’s mother was Puerto Rican, and their parents migrated from Spain. Both of my grandparents had a lot of health issues. They both have had a history of asthma and problems breathing. My grandmother had more than one issue with her health. She had skin cancer and never attended to it.My grandmother was close with all of her nieces and nephews. I was really close with her and she was one of the people who inspired me with school. They eventually migrated to the United States but had all of their children in the Dominican Republic. My grandparents from my father’s side still live in the Dominican Republic. My grandfather was lucky enough to live as old as 93. He passed away due to old age. My grandmother is my only grandmother I have left and I wish I had more of a connection with her like I did with my mother’s grandmother. I feel it is due to the distance and not enough time spent together.In addition, my grandmother is 78 now and is almost 20 years apart from my grandfather. My grandparents in the Dominican Republic have lived longer that my grandparents from my mother ’s side. Both of my grandfather’s suffered from high blood pressure issues. There are few similarities I have noticed within the first and second generation in my family. For instance, everyone is Catholic. My brother is an Atheist, my sister now being baptized for Christianity, and me questioning the religions of the world. Another example is everyone being Dominican and being born and raised in that country.Majority of my aunts and uncles including my parents are married and still are married. Let’s move on to the second-generation portion of my genogram. My grandparents from my mother’s side had 11 kids. My grandparents from my father’s side had 6 children. My family, as I now realize, is really big. From my mother’s sisters, one of my aunts, I never got to meet because my grandmother lost her due to miscarriage. Amazingly enough, my other aunt named my cousin after her (Ivelisse). My mother is the youngest of the 11 children my grandmoth er had.My father is the middle child from his mother’s children; I feel this is why my father and I understand each other more compared to my mother. 7 of the 11 children from my mother’s siblings have the same genetics; by this I mean they all look alike in the face. One of my aunts passed away a few months ago in the summer due to asthma and other lung related problems. My other aunt, second youngest sibling from my mother’s side helped raised my siblings and I with her 5 children. 2 of the 11 siblings my mother has is having issues with asthma and high blood pressure; my mother is dealing with these health issues as well.My uncle, the oldest of the 11 siblings, along with my mother are the only ones with a college degree. Everyone else only completed high school and began working shortly after. From my father’s side, everyone but one of my Aunts was the only one to finish her college degree. Everyone else only completed high school. My father and her a re the only ones that moved to the United States. My father’s genetics are similar to all of his siblings; you can actually tell and would think they are six-tuplets by one look in the face. My father and my aunt with the college degree are the only ones married out of the 6.She was a nun before she went to school and I have an uncle from my father’s brothers who is a well-known priest in the Dominican Republic. The second-generation family from my father’s side is actually not as close and very distant from my siblings and I. I have one aunt that inspires the free spirit I have; we act exactly alike and look alike surprisingly. One of my aunts from my father’s sisters has been recently diagnosed with Breast cancer. She is now in chemotherapy and has only 24 months to live. It has taken a huge toll on my family.The expenses have become really tight, and I have noticed a frequent pattern when people in my family become ill. Since my parents make the most m oney from both sides, both families rely on them to provide most if not all the money for any expenses. Which brings me to my parents who have been marriage for 29 years. They had 3 beautiful children. I have a younger brother who is 20 and an older sister who is 25. I am 23, which makes us all 2-3 years apart from each other. I am the middle child and the one with the most motivation to continue school out of the 2 siblings I have.My sister and brother look alike and look just like my mother. I did notice however, I do have my mother’s smile. Out of the 3 my health issues are most related to my grandmother and mother who has had heart and problems with asthma. I am the only left-handed person in my whole family with the exception of my cousin from my mother’s side. My brother is considered to be the smartest child in my family, however, takes his time with school. My sister does not live with us because she married at the age of 19. She now lives in Tennessee and has a child named Mya who is four.I have a close relationship with Mya; I am basically fused with her and she makes my day. My mother also states that we look alike when I was little and she has the same high-pitched scream. My sister also has a longhaired Chihuahua who is 3 years old. My brother had a close but short relationship with my grandfather from my mother’s side. My sister is close with my father; but I feel it is only because she is the first born. My parents even though married for so long, have marital issues that are hostile. My mother has high expectations where my father has a relaxed idea of living life.My parents are also extremely strict; the rules they have had however, caused us 3 to rebel. My brother, my sister and I support each other a lot. I am the only one that I know is bi-sexual in my family. Similar to my grandmother, I had a miscarriage in the year 2009. The relationship my mother and I have is a love and hate thing; which leaves me closed to talk ab out my sexual history or sex in general. She did inspire me to work hard in everything I do and introduced me to psychology for my career. However, my brother and mother have a hostile relationship due to her expectation with school.My sister and I, along with my 4 cousins from my aunt (2nd oldest from my mother’s sisters), have a torn relationship with my uncle (3rd youngest from my mother’s siblings). My uncle used to live with my grandmother. He was my favorite uncle; I remember throwing a surprise birthday party for him because I knew he never celebrated. What I failed to realize at such a young age was that he sexually abused me along with my sister and female cousins. We all met for a sleepover at my house and reminisced about childhood memories and his name was brought up.I later than spoke with my mother about the situation and my mother completely ignored or was in denial that it occurred. She also stated that it was common for things like that to happen in th e Dominican Republic. This is when I knew she would never understand nor take my side because that was her brother. She still wanted me to say hi to him after everything he has done. This is where the family dynamic stands. It is not that I wanted her to take my side; however, as a daughter I wanted her protection regardless if he was related to us. Since my grandmother passed, my mother cut off her other brother completely and the family shifted.My mother does not speak to her sister who helped raised us do to her inconsistent motherly behavior. In my family, the pattern for parents was to work. For example, it breaks the stereotype that wives only stay home and take care of the house and children. There are a few things I have noticed. For one, the relationship between families have been somewhat slaughtered due to traumatic events. Another is that family members rely too much on each other, which then affects the newest members or the new generation to come. My mother has taken o n the role my grandmother had; causing her to have a lot of stress on top of the daily issues at home.Overall, the similarities and memories bring us together. My family is big and is growing more almost every year. Although there are issues, we manage to pull through somehow. With the 3rd generation, there are many differences due to the environment and the society we were associated with then and now in comparison to the 1st and 2nd generation. In addition there is a family secret about my grandparent’s from my mother’s side owning land somewhere. I’m willing to look into that more. Even though my family has so many issues, there is so much more exploring, much more establishing of relationships and new generations to be created.

Marketing Umpqua Bank

For those and women in business like attire. They don't expect people to be sitting around drinking coffee and chatting. This may cause them to feel uncomfortable and not want to do business with the bank. For young people this would be a very attractive environment. They are not used to the days of old; they may like the informal setting and bring in their friends. This area that I have discussed would be part of the subculture too. Young people generally do not like regimen, rules and regulations, and while these remain intact at Umps, they are semi-hidden in this informal appealing environment.Social class would also be a major influence on who â€Å"shops† at Umps. Although in an informal setting that makes people feel welcome, some customers may feel that they are out of their own class and again feel uncomfortable. Another issue that I see, is that I did not see in the video reference to doing business with ethnic groups such as Hispanics. On the website I did not see a link that would take you to a Spanish page. I was not sure when I viewed the videos on the Umps Bank website on what does local look like that I understood the cartoonist message.Bank like you live: the way we see it Premise was better understood as â€Å"We've never thought of ourselves as being simply a bank. We're really more like knowledgeable neighbors, the kind you invite over for a cup of coffee, seek advice from and chat over the fence. And we're here to help you bank like you live† (Umps. Com). As a consumer of Umps Bank the need recognition is an important factor. It may be as simple as having somewhere to go when you are hungry and tired. Umps Bank offers its guests free coffee and a place to relax and distress.People tell stories about their experience and having a good experience where you bank is a good way to get you coming back. Umps knows that you will likely tell others, and getting referrals from this personal source of information is what that are hoping f or. There are banks and there are banks, and Umps is certainly very unique in this regard. I do not know of any other bank that is emulating Umps, so seeking an alternative may be quite difficult. The Umps Bank website is full of information for the consumer.Whether or not the customer makes a decision to â€Å"purchase† or do business with the bank entirely depends on their experience. â€Å"Generally, the consumers purchase 181). Other peoples experience (such as friends) may influence the purchasing session. If they have had a good experience of the bank the chances are that they will be able to make a decision based on that. After the purchase we have to look at the relationship that develops between the customer and the bank (Postprocessor Behavior Marketing an Introduction peg. 181).If good follow up is made by the bank to the customer, then generally the customer will be happy with his decision to â€Å"purchase†. However the opposite is also true. Lack of foll ow up or seemed unfriendliness may cause the customer to have second thoughts. This negative impact may give rise to complaints and potentially cause mage to the reputation of the bank. Service characteristics include intangibility, inseparability, variability and permissibility. Umps Bank sets itself aside from other banks by providing customers with a sense of quality, not something that can be generally perceived by looking, but rather something that can be felt.The focus of Umps is to have its employees trained in all aspects of the Job and to the same high standards, so that there is no real variability in their standards of service to the customer. The same is true regarding service inseparability. Due to the fact that the customer is present hen the banks services are provided the provider-customer interaction both affect the service outcome. (Marketing: An Introduction peg 250). There may be special offers available for only a limited time which means that when the time has gone the offer is no longer available.This is known as service permissibility. Just how perishable a product or service is depends on how successful it is in its first offering and Just how much demand there is for the product or service being offered. A service provider could either lengthen the shelf life of the product or service if it proves popular, or they may shorten its life if it doesn't draw many customers. The service profit chain comprises of five links. These are Internal service quality, Satisfied and productive service employees, Greater service value, Satisfied and loyal customers and Healthy service profits and growth. Marketing: An Introduction peg 251). The following is part extract and part my own words from Kettle 13th Edition â€Å"Umps Bank† Umps Bank provides very high standards of customer service, from when the customer enters to when they leave. They are always greeted with a smile and a warm welcome. If they are actually a customer then they will b e greeted by name. After the customer's transaction is complete they get a piece of Umps chocolate. Can sit and drink coffee and if they have their laptop. Use the available free wife.Umps bank wants you to stay. Every employee receives six weeks of off-site training about the banks culture and beliefs and about how the bank operates differently. Placing the employee with the customer rather than them sitting behind a desk makes the customer feel even more welcome. To enjoy what you do as an employee is more important than Just what you do. The design of the bank, even though it looks more like a hotel lobby than a bank, didn't actually cost them anymore Han if they had invested in a more traditional setting.

Business Success Assignment Example | Topics and Well Written Essays - 2000 words

Business Success - Assignment Example In order to satisfy customers, products should be competitively priced and should have the desired quality. This is the only was a firm can build up long term relationships with the customers. The goal of conducting the internal analysis is to find the answer to the question that why the economic performance of some companies are better than the others in the competition. Internal analysis of a particular firm analyzes and lists out the relative weaknesses and strengths of a company as compared to its competitors. By conducting Internal Analysis, the strengths as well as the weaknesses of the firm can be analysed. This helps to compare the strengths and weaknesses with that of other firms, too. Internal analysis also helps determine the resources along with the capabilities required that may help sustain the company in the competitive market. According to Porter's Internal Value Chain, the primary activities required for the internal analysis are production, inbound logistics, sales and marketing, warehousing and distribution along with the dealer support and customer service. The support activities required are infrastructure, procurement, human resource management and r esearch and development technology. (Barney and Hesterly, n.d., A) Human resource is one of the key factors that influence a firm's success in the competitive market. ... If a particular firm has rare and valuable resources that are difficult to be replicated by competitors, then the firm is at an inherent advantageous position. However, the firm should strategies in place to leverage these strengths to generate competitive advantages. A business organization also needs to pay due attention to the intangible assets along with the tangible ones like brand equity, Intellectual Property and the knowledgebase residing within the employees of the company. This is highly beneficial while implementing and conceiving the strategies. If a company's co-operative relationships are better, then quite naturally that firm is at an advantageous position. (Barney and Hesterly, n.d., A) However to maintain a smooth and uninterrupted supply of human resource, companies need to make sure that the employees in general are happy and the labourers in particular. It is seen from the past records that industries were there is a high tendency of labourers forming unions; the net profitability is comparatively much less, as in steel, airlines and automobiles. Companies irrespective of their size and domain of operation should strive to keep the tendency of forming labour unions at the lowest best to yield maximum profit. Fig. 1 shows how the percentage of profitability decreases with an increase in the percentage of employees unionized. Fig. 1: The Impact of Unionisation on Profitability (Source: Robert M. Grant, 1998) Another important factor responsible for a company's success is the marketing skill. It might happen that the products offered by a firm are of superior quality and is also offered at competitive prices, but the customers might be unaware of the particular product. So, it is very much necessary to know the art of

The sub-prime mortgage crisis Essay Example | Topics and Well Written Essays - 2000 words

The sub-prime mortgage crisis - Essay Example The US sub-prime crisis is the historic turning point in the US economy and global culture. It is the result of the collapse of the speculative bubble in the housing market that began to burst in 2006 and has had rippling effects across many countries in the form of financial failures and global credit crunch. The current credit crisis which is the wave of the collapse of the US sub-prime mortgage market can be evaluated by understanding the history which is associated with it in terms of the effects it has had on the borrower as well as the financial statements of the banks, other financial institutions and the investors in the mortgage backed by securities around the world (Walters, 2008). The mortgage lending market is divided in two sectors prime and sub-prime. Prime borrowers are marked by high income, strong credit rating and sound savings. Sub-prime mortgages are loans which are extended to borrowers who have low credit score, no savings, blemished credit history and weak debt to income ratio. Sub-prime borrowers are considered riskier by the lending institutions and are generally assessed at higher interest rates than the prime borrowers. The sub-prime mortgage market emerged and flourished in the 1990’s. The new trend of extending loans or credit to borrowers with less than perfect profiles was adopted in 1990’s and continued until 2005, resulting in increased homeownership recording 64.1 % in 1993 and 68.9% in 2005(Carpenter,2008). The expansion of sub-prime market improved the access of credit and resulted in the boom in the real estate market. This also led to the expansion of credit to those borrowers whose credit was blemished. This period was also backed by strong overall housing market with increasing value of the home prices. Though this trend did not continue and in 2006 the housing market began to slow down, which resulted in rising late mortgage payments, foreclosures and defaults. This resulted in the collapse of the US sub-pr ime mortgage market. The crisis had widespread impact on the borrowers, investors, financial institutions, securitization, and mortgage broker which led to more involved government regulation. With the emergence of the sub-prime mortgage on the larger scale, there has evolved a new term in the lending world 'predatory lending'. It was seen that as sub-prime market increased so did predatory lending in some form or another. The Joint Report offered this definition: "In a predatory lending situation, the party that initiates the loan often provides misinformation, manipulates the borrower through aggressive sales tactics, and/or takes unfair advantage of the borrower's lack of information about the loan terms and their consequences. The results are loans with onerous terms and conditions that the borrower often cannot repay, leading to foreclosure or bankruptcy" (Carpenter, 2008). This brings in the ethics applied in the lending industry where sub-prime lending can be encouraged and predatory lending can be controlled using regulatory authorities. Owning a house is very noble desire very intrinsic to the happiness of the human beings. When the system goes against this virtue and creates more damage to the parties concerned it becomes a widespread crisis. Sound ethical practice applied to different segments of the mortgage industry will provide a channel which will help solve this ruthless money making machinery from exploiting the situation of nave customers or borrowers. The first time home buyers are elated and confused. It is an intimidating experience for the borrowers especially if they have been declined credit because of their income or credit history. It is a challenging task to negotiate the maze of loan processing which are overwhelming in terms of loan terms, fees, and financing documents. Most of the time borrowers place their trust in the broker or the lending authority which initiates the

Management Essay Example | Topics and Well Written Essays - 500 words - 24

Management - Essay Example This is because when a company is operating independently within the market they may be more privy or more â€Å"in the loop† to market information that exists. This could make them more capable of adapting to market changes and could also make them more capable of gaining a competitive advantage through things like innovation. An example of information being lost is if, say, a company has its own program for measuring performance and then has to switch to the program of the company that acquired them. Certain information may not transfer in the same way or may be considered irrelevant by the absorbing company. In this way information could get lost in the mix. This is not only true for information but for the organizational culture and structure of the company as well. Since economic performance is important to any company, implementing performance methodologies that are in line with overall economic performance is crucial to a company’s success. An effective performance methodology should be in line with the company’s overall performance. In other words, anything that influences a company’s economic performance needs to be accurately measured. Once these measurements are in place, a more accurate assessment of the company’s overall performance will be realized. An effective analogy could be to look at a football game. The goal of a football game is to score more points than the other team. All of the other measurements statistical measurements used in football are secondary. Yet it is also important to find out which of these measurements led to one team scoring more points than another team. In this way you can get a better idea of how the team is winning games and focus on improving in those areas that are the most i mportant for success. Finding the optimal transfer price is important because it can help to maximize a firm’s overall profits. Effective transfer pricing is therefore important to the overall economic performance of the

Rogerian Essay Example | Topics and Well Written Essays - 750 words

Rogerian - Essay Example The contention has degenerated to the point where President Obama is determined to use an executive order to bypass Congress in pushing through the reforms. Illegal immigration will not be stopped by offering an enabling environment for immigrants. The solution to illegal immigrants is ensuring that they do not enter the country. Boarders should be monitored all the time to ensure that no immigrant enter the country illegally. Clear and robust immigration reforms such as extensive border patrol, will offer a real solution to immigration. Advocates of the government’s immigration laws argue that granting temporary work permits to immigrants will reduce enhance their social status and enable them fend for their families. According to the president, everyone in America is indebted to the hospital nature of the country and thus should support the immigrants in getting employment. The move will also eliminate the risk of deportation for migrants who have stayed in the country for a period exceeding five years and have children born in the country. However, the immigration crisis is likely to worsen if the government continues with its plan to enforce the planned policies. Immigration is both a social and economic problem. As such, the country should address the crisis with consideration of the economic and social aspects. Allowing the illegal immigrants to get work permits is likely to increase the rate of unemployment and hence lead to resentment of immigrants. The United States unemployment rate stands slightly below 6% (Bureau of Labor Statistics, n.p). Thus, giving over 4 million immigrants work permits would increase the rate of unemployment in the country. The situation will hurt the American job seekers who with skills. The government asserts that recognizing immigrants is a good step in curbing crime from undocumented people in the US. However, it is imperative to mitigate the entry of immigrants to the country than

Bloodstain Pattern Analysis Essay Example | Topics and Well Written Essays - 1750 words

Bloodstain Pattern Analysis - Essay Example Later a book was written and compiled by Dr. Sheppard and Cynthia Cooper in which they wrote about evidence of spotty DNA and in their book, they revealed that the analysis of Dr. Kirk was completely correct (Chermak, 2007, p.226). This incident became an example for crime scene investigation but this kind of work was not welcomed by investors who did not have sound knowledge of scientific reasoning. After the work of Dr. Kirk, the second most important work done in the field of BPA was by Herbert MacDonell who published a book in which he conducted experiments in laboratories and worked on researches conducted on the same issue by researchers throughout the world (Becker, 2013, p.104). Soon the law enforcement sector became interested in BPA and MacDonell started offering training to officers of the agency of law enforcement regarding the analysis and interpretation of BPA. The training programs conducted by MacDonell were very simple, entertaining and quite different from other pie ces of training provided for crime scene investigation purposes. These training sessions were not backed by assessment and testing, thus those who participated were not concerned about failing the tests that were taken after the completion of training sessions. Due to increased importance of this technique of crime-scene investigation, MacDonell realized the importance of an establishment through which people interested and practicing in this field could easily communicate their idea. This led to the creation of IABPA.

Police & Society Ch 11 & 12 Essay Example | Topics and Well Written Essays - 500 words

Police & Society Ch 11 & 12 - Essay Example Those followed up evidences which pertain to the illegal evidence are also rejected. In some special cases, there are some exceptions where a police can arrest a person or search a place without any warrant. In such cases, those convicted and the evidences obtained also come under the law. Police have permission to search and seize evidences if it is in a plain view. But the real problem happens in the case of vehicle theft. Searching a vehicle without a warrant is lawful because of the mobility. Fifth Amendment specifies that when a person is arrested, he or she must be given advice of his or her Miranda rights. It is a must because every accused person has the right against self-incrimination. Still, there are exceptions in these cases too. The police can be held if they commit a wrong or misuse the law. In case of federal violations, the police may be able to defend himself. Civil liability leads to disastrous effect known as de-policing. This occurs when police fail to interact with citizens due to the fear of liability lawsuit. American society has become rapidly diverse that diversity in policing fails to follow the same pace. Policing still remains to be a male dominant profession. Minorities are still finding tough to join the police force. Even if they join, they have to face with unequal treatment. Promotions, other compensations are usually restricted to these minorities. Black officers are still prevented from arresting a white accused. As a result, when the black officers were evaluated, it was found out that a black officer does act harder on black people. This is to indicate that they were not biased. This ‘double marginality’ as it is called is of less threat nowadays. Women in policing are also of no exception. The activity of a female in policing was restricted to certain minimum. They did not go for a patrol till 1968. Later, studies illustrated that a female officer is capable of doing work in

Research Proposal Paper Example | Topics and Well Written Essays - 3000 words

Proposal - Research Paper Example Chalk Lines Exhibits intends to plan and manage this exhibition in a thoroughly professional way. The services of the staff and volunteers will be solicited and optimally administered to achieve the exhibition objectives. Special arrangements will be made for people with disabilities. Efforts will be made to assure maximal attendance and participation of the people of Brisbane. The event will be one of the first, showcasing a range of international, national and local artists in this genre. 1.0 Business Structure The Street smART is intended to be an exhibition exclusively associated with the contemporary graffiti, stencil and poster art. This exhibition will be organized and coordinated by Chalk Line Exhibits, a non profit, and incorporated organization in Brisbane. The sole purpose of Street smART is to facilitate an engaging platform for both the people of Brisbane and the invited international, national and local artists, where they can perform and experience the varied facets of the contemporary graffiti, stencil and poster art. One essential aim of the organization is to educate the local youth about the showcased art form and to encourage them to actively participate in and visit art events, exhibitions and galleries. The administration and staff at Chalk Line Exhibits is dedicated to make this exhibition a big success in the context of the envisaged goals and objectives. 2.0 Macro Environment Varied macro features at Brisbane make it an ideal venue for an exhibition of such nature and content. 2.1 Demography Brisbane is one of the most populated cities of Australia, with a major chunk of the population being urban and young (the targeted segment) (ABS 2011: Online). Brisbane is also a female majority city, which is most suitable for Street smART, as women have been found to have a greater predilection for art exhibitions (ABS 4172.0 2007, p. 13). 2.2 Cultural and Social Environment Brisbane being a cosmopolitan and modern city with its quintessential di versity and openness is inherently more accepting of change and novel trends. Thus, the populace at Brisbane could positively be expected to be more interested in and receptive of relatively new visual art forms like graffiti, stencil and poster. The cultural and social makeup of Brisbane portends an impressive attendance and participation. 2.0 Art Attendee Chalk Line Exhibits well understands that the art scene in Australia is defined by a unique mix of traditional art forms and novel approaches and trends (Australian Government 2011: Online). So the organization is dedicated to invest the financial support extended by varied public and private bodies to support and promote the upcoming art form of graffiti, poster and stencil. Hence, Chalk Line Exhibits intends to be very professional, efficient and accountable in the context of the exhibition under consideration (The Courier-Mail 2007: Online) 2.1 General Population Profile of Brisbane In 2009, the population of Brisbane stood at 2,004,262, out of which 1, 009,923 were females and 9, 94,339 were males (ABS 2010: Online). Thus, Brisbane is a female majority city. This is good for the exhibition as studies have shown that urban women are more likely to attend art exhibitions (ABS 4172.0 2007). Also, people between 15 years to 24 years of age constituted 15.3 percent of the populace (ABS 2010: Online). As this exhibition is particularly targeted at the youth, this translates